Results from our annual Routes to Market Study are in!
2017 Small and Medium Routes-to-Marker Study survey results reveal many interesting findings about how U.S. SMBs learn about, evaluate, purchase and use technologies in 9 key areas:
- Accounting, financial and/or enterprise resource planning (ERP)
- Marketing automation
- Sales automation
- Customer service automation
- Contact management
- Workforce and human resource management (includingpayroll)
- Payroll management (standalone)
- Business intelligence and analytics
We’ve also examined SMB views on the role of technology in their businesses; the type of resources (internal employees/external contractors) responsible for different business functions; and current/planned initiatives to grow their businesses.
If you would like to see a Table of Contents todetermine how perspectives and data from this study can help you withinternal insights and invaluable content, please let me know. Learnmore about the study licensing opportunities here or contactLisa.Lincoln70@smb-gr.com | (508)734-5658
With 2017 well underway, quantitative research can be an invaluable tool in guiding thought leadership and marketing campaigns.